Marketing Data Analyst

I turn complex data into clear decisions.

I build dashboards, automate reporting, and translate business questions into practical insights for teams that need to move with confidence.

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About

Josh Geenen

Analytical depth with a human-centered perspective.

I'm Josh Geenen, a data enthusiast and problem solver with a passion for turning complex information into clear, actionable insights. I graduated Summa Cum Laude from the W. P. Carey School of Business at Arizona State University with a Bachelor of Science in Economics, a Certificate in Social Science Research Methods, and a minor in Psychology.

My toolkit includes Power BI, Tableau, DOMO, Python, SQL, and Excel. I use those tools to design meaningful dashboards, automate reporting processes, and reveal insights that help organizations make better data-driven decisions.

Beyond analytics, I have experience in research and storytelling, from academic research projects using R and visualization libraries to reporting on business, science, and technology for The State Press.

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Selected Work

Projects across analytics, writing, finance, media, and development.

Research & DataThe State Determinants of COVID-19 WritingASU Receives $8 Million Grant to Train Workers FinanceSavings Contribution Calculator MultimediaThe Language of Creativity DevelopmentSimon Game Research & DataSmoking, Drinking, and Employment WritingASU Researchers Identify New COVID-19 Variant FinanceRetirement Amount Calculator MultimediaCourseCatcher Mobile App Prototype Research & DataWarner Bros Movie Data Analytics WritingASU Leads Clinical Trial on Smoking Cessation Drug FinanceCompound Interest Calculator Research & DataStudent Loan Research Study Design WritingStudent Entrepreneurs Win Over $300,000 FinanceLoan Repayment Calculator Research & DataBasic Income Versus Other Transfer Systems WritingVaccination Anticipation Grows on Campus FinanceLoan Monthly Payment Calculator Research & DataBasic Income Presentation WritingSolarSPELL Brought Resources to South Sudan FinanceBill Split Calculator Research & DataThe Relationships Between Big Five and Context WritingTempe Partners with ASU on Equity and Sustainability Research & DataBig Five Violin Plots WritingADHS Flu Shot Campaign Coverage Research & DataTwitter Research Study Review WritingEngineering Student Creates Contact-Prevention Multitool Research & DataHome Value Analytics Research & DataAlphabet Business Analysis

Experience

A blend of analytics, research, teaching, and storytelling.

Marketing Data Analyst

Pima Medical Institute

  • Build and maintain dashboards and data sources using Tableau, SQL, and Excel.
  • Perform ad hoc analyses to improve lead volume, conversion rates, and student outcomes.
  • Present actionable insights to decision-makers across the organization.

Business Analyst

Liveops, Inc.

  • Built and maintained 300+ charts and summary tables across Power BI and DOMO dashboards.
  • Automated 10+ manual processes with Python, saving hours each week.
  • Implemented ETL processes using Amazon S3, Ascend.io, Snowflake, and Power BI.

Undergraduate Research Assistant

Culture and Decision Science Network Lab at Arizona State University

  • Created research visualizations using ggplot and other R packages.
  • Cleaned survey data using Excel and R.

Undergraduate Teaching Assistant

W. P. Carey School of Business at Arizona State University

  • Helped students analyze and visualize data using Excel, Tableau, and JMP Pro.
  • Provided in-class and virtual support, graded assignments, and proctored exams.

Associate Content Producer

I Create Sound

  • Wrote show notes, intro scripts, and copy to attract listeners.
  • Edited audio with Pro Tools and produced music and voiceovers.

Business, Science, and Technology Reporter

The State Press at Arizona State University

  • Researched, pitched, and wrote weekly stories in AP style.
  • Interviewed researchers, professors, city officials, and students.

Management Assistant

Be Well Providers

  • Created an intranet site to collect documents and distribute training materials.
  • Researched electronic health record systems to recommend the best fit for the clinic.

Education

Credentials that support analytical and technical work.

Arizona State University logo

Arizona State University

Bachelor of Science, Economics

Summa Cum Laude | May 2022
Arizona State University logo

Arizona State University

Certificate, Social Science Research Methods

May 2022
Arizona State University logo

Arizona State University

Minor, Psychology

May 2022
Rio Salado College logo

Rio Salado College

Associate, Business

High Distinction | May 2022
Meta logo

Meta

Programming in Python

December 2023
Meta logo

Meta

Introduction to Back-End Development

October 2023
Udemy logo

Udemy

Power BI

May 2023
Udemy logo

Udemy

MySQL

May 2023
Cambridge Certification Authority logo

Cambridge Certification Authority

HTML Level 1

December 2020
CITI Program logo

CITI Program

IRB - Social & Behavioral Research

July 2020

Contact

Let's talk about data, dashboards, or better reporting workflows.

If you have questions about my experience or want to connect, I'd be happy to hear from you.

Chandler, AZ LinkedIn